A homepage takeover for Possession’s 20th
A rich-media MSN homepage takeover marking the 20th anniversary of Piaget’s Possession collection — an interactive, rotating-ring experience built around the idea of the wearer’s own “lucky day”.
The campaign
To celebrate 20 years of the Possession “time-turning” ring, we built a bespoke MSN homepage takeover: the page background and the top banner animated in lockstep to tell the collection’s design story, inviting visitors to click and spin the signature turning-ring on screen.
Why it worked
Rich-media placements at this scale put a luxury house in front of a vast, premium audience in a single moment — turning a passive impression into a tactile, memorable interaction. The rotating-ring mechanic tied the creative directly to the product’s defining gesture, so the brand story and the interaction were one and the same.
Recognition
The work was recognised for its creativity, visual choreography and return on investment — earning a Gold at the year’s China International Advertising Festival and becoming a reference case for luxury digital marketing of its era.