From China newcomer to Europe’s top five
Since 2021 we have taken Autel from a barely-known Chinese newcomer to one of the top-five EV-charging brands in Europe — owning everything from the online store to on-the-ground client development.
The brief
Autel (道通) was arriving in Europe from China with almost no local recognition. We took full ownership of the European go-to-market — e-commerce build, offline client development, content production and demand generation — and ran it end to end.
Offline & event expansion
- Produce and run 30+ Autel trade shows across Europe every year.
- Conceive and host Autel’s own Partner Summit — an owned flagship moment for the channel.
Social & digital assets
- All content produced and distributed in-house — we own traffic acquisition and lead generation end to end.
- Grew LinkedIn from 0 to 40,000+ followers.
- Grew YouTube from 0 to 19,000 subscribers.
The outcome
In a few years Autel went from an unknown Chinese entrant to a top-five player in European EV charging — with sales up more than 1000%.
1000%+
sales growth
Top 5
EV-charging brands in Europe
40k+
LinkedIn followers (from 0)
19k
YouTube subscribers (from 0)
30+
trade shows a year